PEANUT BUTTER BOWL 2026
10 Years of Impact (2016–2026)
1,800,000 PEOPLE FED
For ten years, high school football coaches and their communities have united through the Peanut Butter Bowl to fight hunger in their hometowns.
Through the leadership of coaches, student-athletes, spirit squads, schools, businesses, churches, and community partners, more than 456,000 jars (228 tons) have been collected and distributed to local food banks, food pantries, and food ministries.
WHO PARTICIPATES?
The Peanut Butter Bowl is led by high school football coaches and supported by their entire community.
Participants may include:
• Football teams
• All sports teams
• Students
• Spirit squads
• Student Council
• NHS
• JROTC
• Bands
• Teachers
• Coaches
• Administrators
• Families
• Elementary schools
• Middle schools
• Community partners
WHAT IS THE PEANUT BUTTER BOWL?
Coaches designate their Opening Week high school football game as a Peanut Butter Bowl.
Communities are encouraged to collect peanut butter jars or make online donations.
Online Donations
$2 = 1 Jar
Funds are directed to a food bank, food pantry, or food ministry serving your local community.
2026 Peanut Butter Bowl Weekend
August 27 • 28 • 29
WHEN DO WE COLLECT?
Every program is different.
Coaches choose the timeline that works best for their school and community.
• Many schools begin collecting during the Peanut Butter Bowl Media Day Tour in late July and early August.
• Others build momentum throughout August and collect during the weeks leading up to Opening Week.
WHERE DO WE COLLECT?
Each school chooses collection points that work best for its campus and community.
Popular collection locations include:
• Fieldhouses
• Athletic Offices
• Main Offices
• Elementary Schools
• Middle Schools
• Local Businesses
• Community Sponsors
WHY DO WE DO IT?
The Peanut Butter Bowl exists:
• To provide food and hope to children, families, and individuals facing food insecurity.
• To teach student-athletes how to use the platform of football to serve others.
• To strengthen communities through a united effort.
• To demonstrate leadership, teamwork, generosity, and service.
THE GAME PLAN
1. SAY YES.
Commit to making your Opening Week game a Peanut Butter Bowl.
2. SIGN UP.
Visit PeanutButterBowl.com or email Info@PeanutButterBowl.com.
3. INVITE YOUR OPPONENT.
Challenge your Opening Week opponent’s head football coach to join you.
4. BUILD YOUR LEADERSHIP TEAM.
Identify the people who will help make it happen:
• Assistant Coaches
• Booster Club Leaders
• Teachers & Administrators
• Student Leaders & Athletes
5. SPREAD THE WORD.
Use social media, school announcements, local media, and community partners to build momentum.
6. COLLECT PEANUT BUTTER.
Set up collection points and begin gathering jars throughout your community.
7. DONATE ONLINE.
Supporters who cannot bring a jar can donate online.
$2 = 1 Jar
Choose your school from the dropdown menu at PeanutButterBowl.com.
8. WEIGH OR COUNT YOUR JARS COLLECTED.
Some schools weigh their peanut butter before it is picked up, and this is the most accurate way to get us your count.
Each pound counts as one jar.
If you prefer to count your jars of peanut butter, tabulate your total and share it with our team.
Email:
or
9. COORDINATE PICKUP.
The receiving food bank, food pantry, or food ministry will coordinate pickup during the week following the Peanut Butter Bowl.
THE SECRET SAUCE
INVITE YOUR FEEDER SCHOOLS!
Get elementary and middle school principals involved.
When younger students join the effort, they become part of your football family and community mission.
Many schools discover that one simple decision helps them surpass ONE TON of peanut butter collected.
ONLINE GIVING
Supporters who cannot bring a jar can still participate.
Donate online under your school’s team page.
JUST $2 = 1 JAR
PEANUT BUTTER BOWL IMPACT
10 Years (2016–2026)
456,000 Jars Collected
228 Tons of Peanut Butter
1,800,000 People Fed
JOIN THE MOVEMENT
Whether you’re a coach, player, student, parent, administrator, business owner, church leader, or community volunteer, you can help fight hunger right where you live.